FITS® X Free Fly Performance Sock - Limited Release | FITS®

October 22, 2019

If we asked you to name a Charleston-based company that was committed to comfort, made with the highest quality materials and designed to help you enjoy the outdoors with ease…you’d probably think we were talking about ourselves, right? 

And while all of the above is true for FITS, it’s also true for our friends at Free Fly

fits x free fly collaboration

That’s why it came as no surprise that when our managing partner Matt Alexander met Free Fly co-founder Tanner Sutton, they became almost instant friends.

“I didn’t own any Free Fly apparel at that time and he didn’t own any FITS socks,” Matt says. “I may have even brought socks to the meeting.” 

However, it didn’t take long for the two brands to develop a strong mutual admiration. After swapping gear, the FITS team became big fans of Free Fly — and vice versa.

“They have been really intentional and thoughtful about their product line,” Matt says. “They use great material and it’s a great fit.”

fits x free fly collaboration

One thing FITS and Free Fly don’t have in common? Socks. Well, until now, at least.

This fall, FITS and Free Fly are teaming up on a collaborative sock launch. For a limited time, Free Fly will sell a FITS Light Hiker Crew, designed with signature Free Fly colors. Fans of each brand can experience the best in Charleston outdoor comfort and quality, while supporting two local businesses.

Head on over to Free Fly to check out the official FITS X Free Fly sock. But don’t wait — supplies are limited and you won’t want to miss out on this special sock.


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