- Jon, Retired Navy SEAL
We worked with the elite to develop the best performing and fitting socks, just for you. Because when it matters most, your feet cannot fail.
Merino wool is naturally flame resistant and outperforms all other textiles.
Experience the freedom of complete range of motion without your socks falling down.
Push yourself to the limit knowing your feet will stay protected. No blisters, ever.
Moisture-wicking and quick drying with naturally antimicrobial merino wool.
"I've been an advocate of FITS socks since I first found them before a deployment in 2011. They were the best socks I ever wore in the Marine Corps. These are the socks you want if you depend on your feet, I now wear them everyday on the street as a cop. Thanks for great socks and great service!"
"The finest boot socks that I've worn in 23 years of military service. They're comfortable, breath well, and hold up well to constant wear. Made in the U.S.A. is a big plus too!"
"I bought my first pair at Ft Lee, VA in 2016, and have since bought every pair of socks I’ve ever need from y’all! Great comfort, very breathable, and wicks sweat. Great for military use and civilian work as well. I’ll never buy anything other than Fits again!"
Your sock size shouldn’t be a guessing game. Our socks range from small to double XL, but the best way to know the perfect fit for you is to match your shoe size to the chart on the left. That way, you’ll know the size you select will give you the fit and feel you expect.
Between sizes? Go with your gut, but rest assured that your socks will still fit great. If you receive your order and find yourself wishing you’d gone up or down a size, just let us know. We’ll happily send you replacements for your preferred size.
Concerned about laundry mix-ups? All FITS® socks are coordinated by color and size, based on the colors you see on the size chart. So, you won’t have to worry about mixing up your sizes with the other FITS® wearers in your home. (But stray socks mysteriously going missing in the dryer? Unfortunately, we can’t help with that.)
Questions? Let’s talk.