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About Us
We want to be the only socks in your sock drawer. So we are building socks for every aspect of your life, utilizing the best combination of materials, designs and our patented Full Contact Fit System®.
Full Contact Cuff®
Unique, graduated compression keeps your socks from slipping down.
Superfine Merino
Temperature regulating for unrivaled comfort. Stay warm in the winter, cool in the summer.
Heel Lock®
Locks the sock in place while you move. No slipping, bunching, or rubbing.
Anti-Microbial & Moisture Wicking
Merino’s natural properties keep germs and sweat away and the stink out.
Dynamic Toe Cup®
Conforms to the shape of your toes for zero bunching.
Buy These Socks!
I was struggling to find great hiking socks, until recently. These socks are phenomenal! I will definitely buy more in the future and proudly support a company whose product is made in the USA.
Light Hiker (Mountain Top) - Crew
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Love the cushioning
I wore the Medium Hikers all last winter and was sad when I had to put them away when the weather got warmer. So I tried these Light Hikers and I am so happy with the cushioning!
Light Hiker (Jagged Edge) - Crew
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Very comfortable socks
These socks hug my feet. When I’m hiking I feel every step is so cushiony and comfortable.
Light Hiker (Striped) - Crew
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Awesome Socks!
Love FITS socks. Wear them for every type of activity from work to play. Extremely comfortable and my feet love them.
Light Hiker - Crew
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The Best Socks!!
This brand of socks is the best brand I have ever purchased. The Fits brand is made of the finest material and the quality and selection is superb. Ordering online is the easiest and the delivery is very fast!
Light Hiker - Mini Crew
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Dedicated to keeping the tradition of American domestic manufacturing excellence alive, we care more about quality than quantity. Taking the time to do things right, using the finest materials available to craft something you’ll love that lasts. From sheep to factories to your feet, we care about what goes into our products and the people who use them.
FITS® ultra-fine merino socks provide the ultimate in comfort and performance for the many paths you take. Nobody outsmarts mother nature, and there is no finer material than merino wool with its natural anti-microbial and temperature regulating properties. FITS® ultra-fine merino fibers combine with a perfect fit that adjusts to your every movement for worry-free performance mile after mile.
Your sock size shouldn’t be a guessing game. Our socks range from small to double XL, but the best way to know the perfect fit for you is to match your shoe size to the chart on the left. That way, you’ll know the size you select will give you the fit and feel you expect.
Between sizes? Go with your gut, but rest assured that your socks will still fit great. If you receive your order and find yourself wishing you’d gone up or down a size, just let us know. We’ll happily send you replacements for your preferred size.
Concerned about laundry mix-ups? All FITS® socks are coordinated by color and size, based on the colors you see on the size chart. So, you won’t have to worry about mixing up your sizes with the other FITS® wearers in your home. (But stray socks mysteriously going missing in the dryer? Unfortunately, we can’t help with that.)
Questions? Let’s talk.
