The Big Picture - FITS®

April 20, 2020

Earth Day is an excellent opportunity to take a moment to reflect on how we live on our planet and to celebrate this fantastic place we call home. Usually a day filled with community events, beach cleanups or festivals, this year things are a bit different. There is nothing I would rather do than celebrate by taking a trip to the woods, cleaning up some trash, and spending a night outside under the stars. However, even though that will have to wait, there are plenty of ways to get involved and feel connected this Earth Day. 

First, a bit of history. On April 22, 1970, nearly 20 million Americans took to the streets, demanding a cleaner environment and brighter tomorrow for future generations, and Earth Day was born. The changes that followed were significant; the Clean Air, Clean Water, and Endangered Species Acts were signed into law. The EPA was created to ensure that the health and safety of our fellow citizens came above all else. Today, as we adjust to our new nothing-but-normal, we find fascinating examples of environmental recovery as a serendipitous result of the slowed pace of daily life for humans. 

One of the most striking examples is the lifting of the thick, acrid and toxic smog obscuring views from India and Pakistan of the most impressive, magnificent, and massive mountain range on the planet — the Himalayas. Imagine living your entire life in Denver and never seeing the Rockies standing guard over the eastern plains, or not being able to see the Cascade Volcanoes from coffee-soaked Seattle.

Much like the first pictures taken of Earth from space, these newly revealed vistas offer a reminder that as much as the health of our planet depends on the actions we take, it also depends on the actions we don't take: the carbon we don't emit, the trash we don't litter, the miles we don't drive, and so on. Obscured views, dirty air, polluted water; these are all realities for many places around the globe without the environmental protections we enjoy.

April 22 is the day we collectively celebrate our planet's beauty — after all, it's the only one we know of in the universe like it. This year marks Earth Day's 50th anniversary with the theme "Climate Action," but it's good to remember that every day is Earth Day, and a day for action. We can't march in the streets this year, but we're united through our shared struggles. Dr. Seuss summed it up best when he said, "When something bad happens you have three choices. You can either let it define you, let it destroy you, or you can let it strengthen you." 

It can feel like there's a lot of bad things happening right now, but it's critical to step back from time to time to remember and see all the good that still exists. We'll come out stronger than ever before, and what better way to start than by doing something this Earth Day to protect and restore our planet. From digital events to ways to live more sustainably, there is something for everyone, and you can only binge-watch whatever your favorite series is so long before you hate it forever. So, check out the events online, and make a commitment to make every day Earth Day this year, starting April 22. 

For more information on how you can connect digitally with the rest of the globe and steps you can take right now for a better tomorrow, visit


Sock Sizing
women and men size chart

The Perfect Fit Starts With the Right Size.

Your sock size shouldn’t be a guessing game. Our socks range from small to double XL, but the best way to know the perfect fit for you is to match your shoe size to the chart on the left. That way, you’ll know the size you select will give you the fit and feel you expect.

Between sizes? Go with your gut, but rest assured that your socks will still fit great. If you receive your order and find yourself wishing you’d gone up or down a size, just let us know. We’ll happily send you replacements for your preferred size.

Concerned about laundry mix-ups? All FITS® socks are coordinated by color and size, based on the colors you see on the size chart. So, you won’t have to worry about mixing up your sizes with the other FITS® wearers in your home. (But stray socks mysteriously going missing in the dryer? Unfortunately, we can’t help with that.)


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How Do You Determine Sock Size?

Sock sizes are typically measured in inches, not by your shoe size. So, a sock size 6-8 will comfortably fit someone whose feet are between six and eight inches long. However, at FITS®, we make it easy for you to choose the ideal sock size without having to measure your foot. Simply use our sock size conversion chart based on your shoe size to select the right fit for you. 

How Do You Measure Your Foot for Socks?

To measure your foot for socks, measure the length from the heel of your foot to the tip of your longest toe. The measurement in inches correlates to your sock size. For example, if your foot is 10 inches long, a sock size 9-11 should fit you comfortably. At FITS®, you can skip this step and find your sock size based on your shoe size using our conversion chart. 

What Is the Sock Size Conversion?

The sock size conversion refers to sock size compared to shoe size. While all companies may vary slightly on which size socks to purchase based on your shoe size, you can always measure your foot to find the right fit for you. 

What is Sock Size to Shoe Size?

Because sock sizes are determined by the length of your foot in inches vs. your shoe size, shoe and sock sizes differ. The FITS® sock size to shoe size conversion is as follows:

Knowing this makes it easy to choose the ideal sock size based on your shoe size without measuring your foot. 

What Age is Sock Size 9-12?

Sock sizes typically don’t correlate with age. For kids, age can be a general indicator of what size sock they’ll need, but everyone is different. An adult sock size 9-12 fits anyone whose feet are approximately nine to twelve inches long. For kids’ sock sizing, check with the company to find exact details to ensure your little one gets the perfect fit. 

Got more questions about finding the perfect sock size for you? Let’s talk.



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