Men's New Sock Styles and Colors - FITS®

If you’re in the market for new socks, we’ve got you and your feet covered. FITS® socks are made with the finest merino wool, resulting in the best-fitting, best-feeling socks around. Find your next pair of new socks today and enjoy your favorite activities all year long. 

New Socks for Outdoor Activities and Everyday Wear

Whether you enjoy hiking new trails, running miles on end, cycling until your heart’s content, or adventuring in the snow, you need socks. More importantly, you need comfortable and durable socks with the perfect fit. At FITS®, you can find the best-fitting socks in a variety of styles and colors to wear while skiing down a mountain, presenting an important project at work, or simply enjoying a walk in the park. 


New Socks for Hiking

Our men’s hiking socks come in varying thicknesses and heights for any type of hike. For a summer hike, you need new socks with moisture-wicking properties that don’t slip or rub your feet the wrong way. For the winter, FITS® hiking socks made with super-fine merino wool provide unrivaled comfort and warmth. Experience the benefits of merino wool's antimicrobial and temperature regulating properties, and shop our latest styles and colors to find your favorite new socks for hiking today!


New Socks for Skiing

Whether you’re an avid skier or simply enjoy a weekend trip to the slopes, you need the best skiing socks. Our new socks for skiing are available in varying heights, cushioning, colors, and styles so that you can pick the best fit for you. Each pair is made with the finest merino wool fibers with antimicrobial and odor-resistant properties. Our ski socks provide the perfect fit without compromising cushioning, durability, breathability, stretch, or comfort. Whether you like skiing, snowboarding, snowshoeing, or sledding with the family, keep your feet warm and comfortable with a pair of FITS® ski socks. 


New Socks for Running

There’s nothing more frustrating than your socks bunching at the toe or slipping under your heel while you’re in the middle of a run. If your old socks keep causing you problems, it’s time to buy new socks for running. With FITS® Heel Lock technology, you never have to worry about your new socks bunching or slipping into your shoes again. Each pair is designed to provide a superior fit and unrivaled comfort. Whether you log your miles on the trails, road, track, or treadmill, you can find the best running socks in new styles and colors today!


New Socks for Everyday Wear

Your feet deserve all-day comfort; they deserve new socks. At FITS®, we offer socks in a variety of styles and colors to match your outfit every day of the week. Whether you’re meeting a co-worker for lunch, dropping the kids off at school, catching a flight, or just lounging around, we have the socks to make your days more comfortable. Shop our entire collection of new socks in your favorite styles and colors today!



Sock Sizing
women and men size chart

The Perfect Fit Starts With the Right Size.

Your sock size shouldn’t be a guessing game. Our socks range from small to double XL, but the best way to know the perfect fit for you is to match your shoe size to the chart on the left. That way, you’ll know the size you select will give you the fit and feel you expect.

Between sizes? Go with your gut, but rest assured that your socks will still fit great. If you receive your order and find yourself wishing you’d gone up or down a size, just let us know. We’ll happily send you replacements for your preferred size.

Concerned about laundry mix-ups? All FITS® socks are coordinated by color and size, based on the colors you see on the size chart. So, you won’t have to worry about mixing up your sizes with the other FITS® wearers in your home. (But stray socks mysteriously going missing in the dryer? Unfortunately, we can’t help with that.)


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The Light Hiker is perfect for everything from big adventures to everyday wear.
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How Do You Determine Sock Size?

Sock sizes are typically measured in inches, not by your shoe size. So, a sock size 6-8 will comfortably fit someone whose feet are between six and eight inches long. However, at FITS®, we make it easy for you to choose the ideal sock size without having to measure your foot. Simply use our sock size conversion chart based on your shoe size to select the right fit for you. 

How Do You Measure Your Foot for Socks?

To measure your foot for socks, measure the length from the heel of your foot to the tip of your longest toe. The measurement in inches correlates to your sock size. For example, if your foot is 10 inches long, a sock size 9-11 should fit you comfortably. At FITS®, you can skip this step and find your sock size based on your shoe size using our conversion chart. 

What Is the Sock Size Conversion?

The sock size conversion refers to sock size compared to shoe size. While all companies may vary slightly on which size socks to purchase based on your shoe size, you can always measure your foot to find the right fit for you. 

What is Sock Size to Shoe Size?

Because sock sizes are determined by the length of your foot in inches vs. your shoe size, shoe and sock sizes differ. The FITS® sock size to shoe size conversion is as follows:

Knowing this makes it easy to choose the ideal sock size based on your shoe size without measuring your foot. 

What Age is Sock Size 9-12?

Sock sizes typically don’t correlate with age. For kids, age can be a general indicator of what size sock they’ll need, but everyone is different. An adult sock size 9-12 fits anyone whose feet are approximately nine to twelve inches long. For kids’ sock sizing, check with the company to find exact details to ensure your little one gets the perfect fit. 

Got more questions about finding the perfect sock size for you? Let’s talk.



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Check out our best selling sock styles today! 
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