Armed Forces
Active Duty (Currently serving in the Armed Forces), Veterans (formerly served in the armed forces), Dependents (spouse or child of above)
Active First Responders
EMT/ EMS, Nurses/ Doctors, Public Service/ Government, Firefighters (County, City, Wilderness), Law Enforcement (Police, Deputies, Federal LEO).
FIT For Service
We are building socks to help you perform at the highest level. Utilizing the best combination of materials, designs, and our patented Full Contact Fit System®, we keep comfort and durability the priority with every sock we make.
Superfine Merino Wool
FITS® uses the finest, super-soft merino wool. It’s temperature regulating and moisture wicking for ultimate comfort.
Heel Lock®
Our patented deep heel pocket locks the sock to your foot. It’s reinforced for durability and prevents blisters while you move.
Dynamic Toe Cup®
FITS® Dynamic Toe Cup® contours the unique shape of your foot. It’s flexible with just the right amount of stretch to prevent bunching in your shoes.