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We value fit and feel above all. We know that fashion will inevitably change, but a well-built product will always be in demand. With proprietary engineering and technology used to create the most comfortable, best fitting socks in the world, they prove their value the minute you put them on.



Finding your perfect fit is an important part of what makes FITS® so unique. Don’t worry- if you’re torn between two FITS® sizes, your socks will still fit. Remember, we want you to have YOUR perfect fit. If you’re not completely satisfied, let us know - we’ll replace that pair for your preferred size. Give it a shot - you won’t be disappointed!

Please use your shoe size to find the perfect fit for you! Also note that your shoe size will match the corresponding color in the toe seam.  For example, if you're a men's size 6-8 or a women's size 7.5-9.5, your toe seam will be blue.