Our Story

FITS® = True Americana

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.

FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family.

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Sizing

Finding your perfect fit is an important part of what makes FITS® so unique. Our Full Contact Fit® provides a sculpted sock that perfectly conforms to your foot, regardless of its size or shape. Don’t worry- if you’re torn between two FITS® sizes, your socks will still fit. Remember, we want you to have YOUR perfect fit. If you’re not completely satisfied, let us know - we’ll replace that pair for your preferred size. Give it a shot - you won’t be disappointed!