Shop Local Giveaway - FITS®

Shop Local and Win Big!

Shop local now through 5/20/18 and enter to win a full sock drawer makeover! Plus, one lucky Grand Prize winner will receive a $500 Gift Card to a local FITS® retailer. Details on how to enter below.

Two Options to Enter:

  1. Purchase FITS socks from a local retailer of your choice. Upload a picture of your receipt in the form below along with the additional information.
  2. Complete the mail in entry form listing your favorite local retailer and send to the address provided*.

What you Can Win:

  • First Place: 25 customers will each receive a $150 FITS Gift Card to restock their sock drawers.
  • Grand Prize: One of the 25 First Place winners will receive a $500 Gift Card to the retailer where they originally purchased their FITS from.

FITS' Shop Local Giveaway Ends


Terms and Conditions:

* No purchase necessary. Legal residents of the 48 contiguous United States (D.C.), 18 years or older at time of entry who did not purchase any equipment for purposes of entering the Sweepstakes. Begins: May 1, 2018. Ends: May 20, 2018. There are two ways to enter (1) completion of the online proof of purchase and (b) mail in entry if proof of purchase does not apply. The choice of entry fees not affects an entrant’s chance of winning. Entries sent through contact us, or via email are not valid. For mail in entry, send your name, address, phone number, email address and favorite local retailer to: PO Box 21749, Charleston, SC, 29413. Void in Alaska, Hawaii and where prohibited.

Some restrictions apply. Prizes are not redeemable in store. Cash credit not available. Limit one per customer. All FITS promotions exclude discounted products, clearance products, or specialty packs. Not available for use in conjunction with any other discounts. Only available in the continental US only. Form must be completed in its entirity to be eligible to win. For more information regarding this giveaway, please email

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.


Sock Sizing
women and men size chart

The Perfect Fit Starts With the Right Size.

Your sock size shouldn’t be a guessing game. Our socks range from small to double XL, but the best way to know the perfect fit for you is to match your shoe size to the chart on the left. That way, you’ll know the size you select will give you the fit and feel you expect.

Between sizes? Go with your gut, but rest assured that your socks will still fit great. If you receive your order and find yourself wishing you’d gone up or down a size, just let us know. We’ll happily send you replacements for your preferred size.

Concerned about laundry mix-ups? All FITS® socks are coordinated by color and size, based on the colors you see on the size chart. So, you won’t have to worry about mixing up your sizes with the other FITS® wearers in your home. (But stray socks mysteriously going missing in the dryer? Unfortunately, we can’t help with that.)


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The Light Hiker is perfect for everything from big adventures to everyday wear.
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How Do You Determine Sock Size?

Sock sizes are typically measured in inches, not by your shoe size. So, a sock size 6-8 will comfortably fit someone whose feet are between six and eight inches long. However, at FITS®, we make it easy for you to choose the ideal sock size without having to measure your foot. Simply use our sock size conversion chart based on your shoe size to select the right fit for you. 

How Do You Measure Your Foot for Socks?

To measure your foot for socks, measure the length from the heel of your foot to the tip of your longest toe. The measurement in inches correlates to your sock size. For example, if your foot is 10 inches long, a sock size 9-11 should fit you comfortably. At FITS®, you can skip this step and find your sock size based on your shoe size using our conversion chart. 

What Is the Sock Size Conversion?

The sock size conversion refers to sock size compared to shoe size. While all companies may vary slightly on which size socks to purchase based on your shoe size, you can always measure your foot to find the right fit for you. 

What is Sock Size to Shoe Size?

Because sock sizes are determined by the length of your foot in inches vs. your shoe size, shoe and sock sizes differ. The FITS® sock size to shoe size conversion is as follows:

Knowing this makes it easy to choose the ideal sock size based on your shoe size without measuring your foot. 

What Age is Sock Size 9-12?

Sock sizes typically don’t correlate with age. For kids, age can be a general indicator of what size sock they’ll need, but everyone is different. An adult sock size 9-12 fits anyone whose feet are approximately nine to twelve inches long. For kids’ sock sizing, check with the company to find exact details to ensure your little one gets the perfect fit. 

Got more questions about finding the perfect sock size for you? Let’s talk.



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